Design & Product Portfolio

This portfolio is devoted to my greatest passion – the creation of products. For the past 12 years, I've worked on dozens of projects and hundreds of features.

In this portfolio, I'm sharing some of the battle stories of the past decade. Large web projects, small optimizations, mobile apps for multiple platforms, software, open-source project, and even... a paper prototyping notepad – this portfolio is full of stories of designing and building products.

Building products means everything to me. And there's nothing I'd rather do than dwell on product strategy and design details.

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2009

Conversion Optimization

In 2009 I was trusted with the optimization of critical elements of the Nokaut.pl product page. Together with the engineering team, we've worked out a series of hypotheses based on factors affecting human attention (contrast, color, movement, pattern...) and we've performed a series of multivariable split tests. The result? 24% increase in the conversion rate.

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2010

Paper Prototyping Redesigned

The story of the notepad that changed my life

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2011

Homepage for 2.5M People

In 2011 I led the process of the redesign of Nokaut.pl Homepage. At that time, Nokaut.pl was attracting 2.5 million users a month and the owner of Nokaut.pl – Grupa Nokaut was preparing their IPO. An intense project!

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2011

eCommerce Mobile App for 3 Platforms

Web products of Grupa Nokaut had been dominant (2.5 million unique visitors per month in 2011), but the company didn't have much success on the mobile market. Our mobile offering, at the time, was limited to a dated mobile version of the core service built for old cell phones. This service was highly popular couple of years earlier, but with the growing popularity of smart phones users expected "richer" experiences.

In 2010 Grupa Nokaut asked me to lead the process of designing and building a mobile app for 3 platforms: iOS, Android and Windows Mobile.

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2011

eCommerce Video Portal

I worked in the Grupa Nokaut R&D Group for over two years. We were tasked with coming up with new product ideas that addressed the most critical strategic problems of the business. One of the projects that we realized in 2011 was Nokaut.tv – an eCommerce Video Portal that quickly attracted over 100,000 viewers. I had the pleasure to lead design and product development process.

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2015

The New Design Editor

In 2015 UXPin was an established design tool serving over two thousand companies. We've just raised our Series A (led by True Ventures and Jeff Veen – former VP of Design at Adobe).

We knew that this is not enough. We knew that we have to do even more to realize our mission and help the design tools industry move forward. Soon, we've started a design process that changed the entire industry.

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2018

The Open Source Adventure

Since 2012 I'm operating as a full–time CEO of a growing startup – UXPin (over 50 employees, profitable). Despite that, I've never stopped being a designer, coder, and a product person. To relax and contribute to UXPin and the overall design and engineering community, I tend to take on side projects.

In 2017, after talking to a bunch of friends working on design systems, I decided to devote my weekends to the creation of an open source repository of analyzed design systems.

For two subsequent weekends in January 2018, I designed and coded (React.js and Node.js) the repository. The popularity of this project exceeded my most optimistic expectations.

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2019

Designing for yourself is tough

I've spent way over a decade designing all sorts of products, but hardly ever – brand identities. Nevertheless, I have a deep affection for the very special connection between art and storytelling always present in great brand design.

When I decided to build my personal website, I knew that this is a great opportunity to define my brand – my story, aesthetics and message with a holistic design process.

I quickly became my own most demanding client and yet... I thoroughly enjoyed the process of designing Treder Design brand.

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